KFC restaurants in China are looking to turn their fortunes around after a crippling food scandal broke out earlier this year. Sales are down 14 percent since food supplier Husi Foods made headlines for supplying expired meat to western fast food restaurants, namely McDonald’s.
KFC plans to win customers back by unveiling a new menu, one that will look a lot more comfortable to Chinese customers.
This isn’t the first time that KFC has taken a more Chinese approach to its menu. When people visit from western countries, they might be shocked to find congee, fried dough sticks, and soy milk alongside that ubiquitous Big Crunch Combo.
All three new menu items feature chicken meat that have all been seasoned with rice wine, and are served with corn and pea niblets with mushrooms. Here they are:
New Orleans BBQ Chicken Leg Rice (left) and Spicy Chicken Rice
KFC has had a lot of success in China because it has adapted well to the local market. It has taken the exact opposite approach of Subway, which made no changes at all and is still struggling in the country.
[h/t Rocket News]
Photos: kfc china
