Victoria’s Secret will open its first Chinese retail store in Shanghai later this year, an unidentified company employee has revealed.

The lingerie giant will take over the 1,475 square-meter retail space once occupied by Louis Vuitton at Shanghai’s Lippo Plaza. But despite its new status on Shanghai’s glitziest shopping street, opening a retail store in China has been a trying process for Victoria’s Secret.

China’s burgeoning lingerie market is estimated to be worth $240 billion, and although Victoria’s Secret has opened stores before in China, these retail spaces don’t sell the lingerie that the brand is best known for. Instead, “Victoria’s Secret concept stores”, like the one located at Shanghai’s Raffles City mall, sell licensed accessories and products such as Victoria’s Secret Bombshell perfume.

Though never officially confirmed, a report by the China Daily claims that Victoria’s Secret stores haven’t been able to sell lingerie products in China due to importation issues and trade policies: “It is not easy for US designer brands to enter the Chinese market, as the Chinese distribution systems differ from Western supply chains.”

The unidentified Victoria’s Secret employee confirmed to China Daily that the opening of the retail store has been stalled by bureaucratic issues, and that the opening date depends largely on whenever the lingerie collection is able to clear Chinese customs.

In addition to red tape, Victoria’s Secret has had to contend with copycats appropriating their brand.

In September 2014, Victoria’s Secret won $82,000 in damages and a public apology after suing an unidentified company for using its brand for a fashion show despite having trademarked the name in China. What’s more, the company falsely claimed it was the brand’s sole distributor for mainland China.

Despite all of the obstacles, the prospects for Victoria’s Secret remain promising. After all, if there’s one thing Chinese consumers believe in, it’s paying for luxury.